KCB Bank has extended its commitment to the World Rally Championship (WRC) Safari Rally by pumping Ksh 209 million towards this year’s event.
This years championship which will also double as the African rally and Kenya national championship leg will be held from 20th to 23 March this year in Naivasha.
Ksh 100 million will be channelled towards the WRC Safari Rally local organising committee to aid in preparations and a further Ksh 23 million to sponsor local drivers—Karan Patel, Nikhil Sachania, Tinashe Gatimu, and Evans Kavisi.
KCB will also set aside Ksh 86 million for activations, hospitality, and branding campaigns.
Sports Cabinet Secretary Salim Mvurya, who graced today’s sponsorship unveiling, hailed KCB for its contribution towards the nurturing of talents and growth of the sport.
“The WRC Safari Rally has become a hallmark of Kenya’s global sporting calendar, attracting thousands of visitors and injecting billions into our economy. We commend KCB Bank for its steadfast commitment to not only this event but also the broader development of sports in Kenya. Their support ensures that local talents continue to shine on the global stage. Noted Mvurya
On the social pillar, KCB intends to ensure the safety of the spectators and drivers and empower small businesses, youth, and women. The choice of drivers has also been driven by the consideration of diversity and inclusion.
Rally cars will be flagged off outside Charter Hall, unlike last year’s championship, which was flagged off at the KICC before the competition moved to Kasarani on Thursday, March 20, for the ceremonial start, and then cars will proceed to KICC for the Super Special Stage.
Action will head to Camp Moran and Morendat in Naivasha on Friday.
On Saturday, the cars will pass Sleeping Warrior, Elementaita, Soysambu, and Buffalo Mall. Sunday’s action will see cars go through Malewa, Oserian, Hell’s Gate, and Hippo site before culminating in a prize-giving ceremony.
