70s song ‘Kassongo’’ captures new audience thanks to TikTok

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Over four decades after its release, the iconic track “Kassongo” by Orchestra Super Mazembe is enjoying a vibrant resurgence, captivating a new generation of fans worldwide.

The timeless hit, from their acclaimed album ‘Giants of East Africa’, has sparked a viral wave on TikTok, generating 157,000 user-generated videos and millions of views counting to date.

Originally released in 1977, “Kassongo” is a hallmark of the East African music scene, blending the rich rhythms of Congolese rumba with heartfelt storytelling.

Its infectious beat and memorable chorus have struck a chord with TikTok creators, who are using the track as the soundtrack to dance challenges, nostalgic skits, and cultural celebrations.

Written by the group, the track tells the story of a distressed wife singing to her husband, Kasongo wa Kanema, asking him to come back home as she knows nothing about his whereabouts after he left their homestead.

The viral trend has seen creators across the globe rediscovering and celebrating the song, with many hailing it as a “timeless masterpiece.”

In Kenya, the song has taken on a more nuanced meaning beyond nostalgia. It has become a clarion call for good governance a remnant of the June protests.

Speaking about the song’s resurgence, a representative for the band shared, “It’s incredible to see how music continues to transcend time and space. ‘Kassongo’ has always been a special song, and watching it resonate with a new audience is a testament to its enduring magic.”

The viral success of “Kassongo” has reignited interest in ‘Giants of East Africa’, with streams and downloads of the album surging across digital platforms.

The song is available to stream on all digital platforms.

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