YEGO Taxi App has commenced operations in Kenya’s second largest city, betting on its competitive driver reward to clinch the market.
The ride-hailing firm has rolled out operations in Mombasa City after a launch in Nairobi City where Chief Executive Officer Karanvir Singh says YEGO Taxi managed to register more than 15,000 drivers who have ferried at least 75,000 passengers.
“We aim to liberate drivers from the chains of the gig economy. We’re putting control back in the hands of drivers. Our low-friction approach ensures fairness to both drivers and passengers, promising sustainability for decades to come,” said Singh.
The firm is seeking to increase its driver subscription base in its expansion drive through its instant payment to drivers upon completion of the ride.
“Other apps pay drivers on a weekly basis and charge an early withdrawal fee from drivers who struggle with a hand to mouth existence. Being a double bottom line company and Kusema na Kutenda, YEGO pays drivers instantly after every ride and without any surcharge. We are clear on why we have entered this market” said Singh.
In its quest to capture the market, YEGO boasts of the lowest commission at the rate of 12pc with all payments being processed locally, a fact Sing says ensures transparency and tax compliance.
The firm also provides personal accident insurance to qualifying drivers besides an insurance cover and a 10pc annual dividend to the YEGO Drivers SACCO.
To ensure passenger safety, Singh says YEGO has stringent verification of drivers, a 24hr call centre, and strategic partnerships for emergency response.
Through its Pair Ride features, passengers are able to start a ride by scanning a QR code which transfers their destination and preferred payment option for navigation and fare calculation.
The in-app wallet also allows passengers to disembark at journey’s end without the need for cash or change.
“The future of Kenya’s transport lies in the balance between the wellbeing of our drivers and the safety of our passengers. Our launch in Mombasa is a significant stride in this direction,” he added.
