Chinese mobile phone maker TECNO says it sold more than 20 million smartphones in Africa last year thanks to new line of devices introduced to consumers in the continent.
The firm says this increased its market share in the continent to more than a quarter during the period under review.
The brand dominated key regions like Nigeria, Kenya, and Ghana, where it was recognized for its strong presence in both urban and rural areas, appealing to diverse demographics.
“TECNO’s success can be attributed to its ability to anticipate consumer needs, offering features such as high-performance cameras, long-lasting battery life, and localized apps that cater to African users,” said Scott Liu, TECNO Kenya Country Manager.
According to Liu the rising sales in Africa has also been attributed the availability of affordable devices need by the consumers.
“As TECNO we are proud to be a brand that understands and delivers on the aspirations of Kenyan consumers. As we continue to expand our portfolio, we aim to empower more people across Africa with devices that enhance their digital lifestyles,” added Dickson Ireri, TECNO brand representative.
At the conclusion of its Christmas Fiesta campaign which was designed to reward loyal customers, Winnie Dorah from Mombasa won the grand prize of a car valued at Ksh 1.5 million.
Latest data by the Communications Authority indicates that between July and September last year, Kenya had 68.1 million mobile devices out of which 37.4 million were smartphones an 30.7 million feature phones.
