Kenya’s digital advertising and marketing company, Suss Ads has announced its entry into the Nigerian market through a partnership with Transmit.
Under the deal, the two firms target to provide marketing tech innovations for African markets. According to the firm, the deal with the Nigerian-based AdTech will provide advertisers with integration of radio and television advertising programmatically through the Suss Ads Media Integrated Advertising Platform.
“Our mission is to elevate brands through impactful marketing solutions, and this partnership exemplifies that commitment. This is a critical moment for advertisers in Kenya and Africa as the Suss Ads platform bridges the gap between traditional and digital advertising,” said Dennis Maina, Managing Partner at Suss Ads during the launch in Lagos.
The partnership between the two firms will leverage AdTech and innovation to enhance integrated media and advertising capabilities.
“We are excited to join forces with Suss Ads to create unparalleled opportunities for advertisers in Nigeria and Kenya. Our shared vision is to provide brands with seamless, tech-enabled solutions that maximize reach, engagement, and efficiency,” added Femisire Ajayi, CEO Transmit.
Suss Ads says brands can now seamlessly connect with audiences in Kenya by running radio ads alongside the Suss Ads Programmatic Platform, which reaches over 63 global markets and trusted by hundreds of leading brands worldwide.
