Efforts to restore lost glory of swimming in Kenya is underway

Genesis Sports Limited has signed a five year business partnership with Mt Kenya swimming bloc in a move aimed at enhancing growth and development of the sport in the entire region of Central Kenya.

The deal will see Genesis Sports continue to support grassroots swimming by providing quality and cost effective swimwear, equipment and apparel to the teams, clubs, schools and individuals in the region.

Commenting on the sponsorship,coach Omar Ali Omari who doubles up as the Secretary of Mt Kenya Swimming bloc said: "We are pleased to be continuing our relationship with Genesis Sports. It is indeed crucial to the future of swimming that the Bloc associates itself with a brand which is so devoted to the sport and to its athletes."

Genesis Sports Executive Marketing Bilhah Njunge on his part noted "We have been working with grassroots swimming for over ten years across the country including East Africa region. Mt. Kenya Swimming Bloc is one of the most professional swimming body in the country and together, we aim to nurture and mould the future champions who can potentially compete in Olympics. Supporting athletes from grassroots all the way up to the elite levels is what Genesis Sports is all about and our commitment to the world of waters is clear for all to see."

In 2020, Kiambu County government came up with swimming competition programmes among school going children in efforts to promote the sport in the County.

This is after realisation that most schools had swimming pools and good trainers making it easier for students to partake the sport.

The County Swimming Federation Chairman, Stanley Mwangi Kaberu said the competitions will expose young children into the sport and also offer them a chance to represent the county in national competitions

Kaberu said it will also help in preventing drowning cases in the County which stood at four last year.

“Our counties have several prestigious schools that have swimming pools and trainers. With the support of stakeholders, we plan to leverage the sport by ensuring all schools have swimming pools,” he said