Advertising firm, Partnership Africa is targeting to expand is operations in East Africa riding on collaboration with Publicis Groupe and Indahash.
According to the firm, it has also signed up local players in the sector including Specialist Agencies TDF group & Yellow Agency as well as P&L Consulting a public relations firm as their specialist partners in Kenya to further grow its market share in the sector.
“Our success across East Africa is anchored in forming strategic partnerships, nurturing strong relationships, building a solid young & motivated team to collaborate with the industry’s best. These key steps have been the driving force behind our continued growth and excellence,” said Sandeep Madan, Partnership Africa chief executive officer.
The firm which commenced operations just over a year ago says it has since witnessed growth with acquisition of new client base across the region.
The Partnership is currently supporting businesses across East African Region including Kenya, Uganda, Tanzania and Rwanda, and has invested heavily in talent, efficient systems to ensure integration within the various business units, backed by technology to ensure the best outcome and simplifying business objectives for the client.
“The incredible growth in our first year has been driven by a relentless commitment to understanding our clients’ needs, coupled with a passionate and innovative team that consistently delivers impactful results. We’ve earned the trust of leading businesses by not just meeting expectations but exceeding them, turning every challenge into an opportunity to showcase our creativity and operational excellence,” added Sally Sawe, Partnership Africa chief operations officer.
The firm is currently spearheading marketing and communication campaigns for among others KCB, Capwell Industries, Diageo, KBL, UDV and Isuzu.
According to IPSOS, in 2023 In 2023, Kenya’s total advertising spend was valued at Ksh 72 billion with the agency media share accounting for nearly half of this total spend while the rest was bought directly by clients.
