Irungu Nyakera, who was appointed Chairman of the Board of Directors of Kenyatta International Conference Centre (KICC) visited the Chief Executive Officer of KICC James Mwaura for a familiarisation tour Monday.
The CEO discussed with the chairman the strategy of KICC to promote Kenya’s conference tourism capacity.
This will include the optimisation of KICC’s potential for business events, which is one of the fastest-growing tourism subsectors globally, complementing traditional tourism strongholds such as beaches and wildlife.
Irungu Nyakera affirmed his commitment to support the growth and turnaround of KICC strategy, making it a premier tourism destination and rivalling other regional powerhouses in Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism and rivalling other regional destinations, including Kigali, Rwanda, and Cape Town, South Africa.
The Annual Tourism Sector Performance Report 2023 showed that 24pc of Kenya’s international visitors came to Kenya for tourism and conferences, affirming the critical input of conferences to Kenya’s tourism output.
The chairman confirmed his dedication to working with the Kenyatta International Conference Centre board of directors and to helping other cities develop their conference tourism potential and positively contribute to the growth of Kenya’s economy.
