The Kenya Tourism Board (KTB) is set to host its annual Magical Kenya Travel Expo (MKTE) 2024 at Uhuru Gardens National Monument & Museum on Lang’ata Road, Nairobi from Wednesday, October 2 to Friday, October 4.
The highly anticipated event will bring together key travel agents from Kenya’s major tourism source markets (Buyers) to network with Kenya’s industry stakeholders.
H.E. Dr. William Samoei Ruto, C.G.H., the President of Kenya, will grace the occasion as the Chief Guest and officially open the event on Wednesday.
Speaking ahead of the event, June Chepkemei, CEO of KTB, highlighted the significance of this year’s expo: “This year’s expo will feature participation from 6 tourism boards, 9 county governments, and 180 international buyers — 75 from Africa, 37 from North America, 26 from Europe, and 42 from Asia and the Middle East.”
The Magical Kenya Travel Expo is widely recognised as the leading travel trade show in East and Central Africa, with over 4,000 delegates—against an initial target of 3,500—drawn from across the world registered to participate this year.
This premier event will showcase the diverse range of Kenya’s tourism products, from its world-renowned wildlife safaris and breathtaking beaches to its rich cultural heritage and vibrant urban experiences.
International buyers began arriving in the country on Thursday, 26th September 2024 and were sent to various tourism circuits to explore Kenya’s diverse offerings firsthand.
This immersive experience will enable them to better market Kenya’s unique attractions to global travellers.
This year’s expo also incorporates academia, focusing on the critical role of research and knowledge sharing in driving the growth of the tourism sector.
A total of 17 universities will participate with 9 academic papers queued for presentation.
Kenya promises an unparalleled mix of adventures, cultural immersions, and natural splendours that are yet to be fully appreciated or acknowledged for the enchanting tourism offerings they otherwise are.
