#food&drinks, #events
Kenya Wine Agencies Limited (KWAL) is set to introduce Savanna 0.0, a premium non-alcoholic cider, to the Kenyan market in an exclusive media launch on Friday, March 7, 2024.
The event will take place at Replay NBO, Broadwalk Mall, Nairobi, from 5:00 PM to 8:30 PM and just in time for Ramadhan.
According to the company, the new addition is expected to appeal to customers who want to socialise but without the disadvantage of alcohol.
“Savanna 0.0 is designed for modern consumers who want to enjoy social moments without alcohol, offering an inclusive alternative that maintains the taste and style of traditional ciders.
“The launch will highlight the brand’s unique attributes and provide attendees with an immersive experience, including insights from KWAL’s leadership and brand representatives,” the company said.
The event marks a significant step in Kenya’s evolving beverage landscape, catering to the growing demand for premium non-alcoholic options.
According to a report published in 2023, the Kenya Non-alcoholic Drink Market size is anticipated to grow steadily, reaching a CAGR of 9.3% during the forecast period of 2025 to 2031.
Some of the key drivers of the non-alcoholic drink market in Kenya include a shift in consumer preferences towards health-conscious choices and the influence of global beverage trends.
