Kenya Tea Packers (KETEPA) announced the launch of its exclusive and innovative ‘Envelopes of Love’ Valentine’s Day campaign today.
The unique initiative reimagines how Kenyans celebrate love through the tradition of tea drinking, transforming the company’s premium tea products into meaningful tokens of affection, complete with personalized messages of love.
KETEPA Managing Director Eng John Ngatia reiterated that the campaign features specially designed tea packages containing KETEPA’s signature blends, each accompanied by heartfelt messages.
“Tea has always been at the heart of human connection in our culture. Through our ‘Envelopes of Love’ campaign, we’re elevating the simple act of sharing tea into a profound expression of love and togetherness,” says Ngatia.
KETEPA has also launched a digital component to the campaign, encouraging customers to share their “Sip of Love” moments across social media platforms. The initiative aims to create a virtual community of tea lovers sharing their stories of connection and affection.
“When someone shares a cup of KETEPA tea from our special Valentine’s batch, they’re sharing a piece of their heart,” Ngatia explained. “Our vision is to make every cup of tea an opportunity for meaningful connection, not just on Valentine’s Day, but throughout the year.”
The ‘Envelopes of Love’ campaign, a celebration of love and togetherness, launches nationwide in select counties and will run through the entire Valentine’s season. The special edition tea packages are available at all major retail outlets across the country.
