The Kenya Private Sector Alliance (KEPSA) is targeting to support job creation among the youth by leveraging social commerce which is gaining traction in the country.
Through the Twende Digital Project in partnership with Twiva, KEPSA unveiled the third cohort of young people who will help boost Small and Medium Enterprise (SME) digital capabilities through social commerce.
“Twende Digital creates a powerful synergy where SMEs and young people grow together. While SMEs gain critical digital expertise and market access, young people earn meaningful, decent jobs as resellers through social and influencer marketing strategies. This win-win model fosters economic development and resilience and contributes to closing the unemployment gap in Kenya,” said Dr. Ehud Gachugu Ag. Deputy CEO and Global Director of Youth & Jobs at KEPSA.
The alliance says the latest cohort will build on the previous programmes which created and improved over 1,600 jobs and helped in the digitization of over 500 SMEs.
“Through innovative tactics like social commerce and influencer marketing, Twende Digital is solving the issue of youth unemployment and transforming how businesses in Kenya reach their markets. By empowering youth as influencers and digital marketers, we are providing them with dignified work while giving SMEs a competitive edge in this digital age,” added Wangari Kinyanjui, TWIVA Program Officer.
Through the project, SMEs will be facilitated with essential digital marketing and e-commerce tools, including influencer marketing, content creation, and social media management, all of which are geared toward
increasing sales conversions and market reach.
