In a bid to set a new Guinness World Record, George Achoka, a young Kenyan man aims to hug 15,000 strangers within 24 hours.
Known for his “free hugs” movement, Achoka’s mission has gained significant attention and support across Kenya, especially after he went viral during the June 25 Reject Finance Bill demonstrations in Nairobi, where he hugged over 1,000 people in just three hours.
Achoka’s journey began as a simple act of kindness, a movement to spread love and positivity.
During the Finance Bill protest, Achoka’s “free hugs” sign quickly became a beacon of hope and unity, drawing hundreds who needed a comforting embrace amidst the tension and uncertainty.
His compassionate actions resonated with people across social media, sparking a wave of encouragement and calls for him to attempt a Guinness World Record.
“The first day this thing went viral online, a greater percentage of Kenyans got to learn about hugs. I think I hugged like 1000 people in like three hours.”
“We are aiming to get 15,000 people on board in a single day. I truly believe we can do it,” he said.
Now, he is preparing for the daunting challenge of surpassing the current world record for the most hugs given by an Individual in 24 hours held by Jeffrey Ondash who hugged 9,277 on February 16–17, 2013.
Achoka’s goal of hugging 15,000 people may seem overwhelming, but he’s determined to reach it, with plans to hold the record-breaking attempt in one of Nairobi’s busiest public spaces.
Volunteers have already lined up to assist with the event, ensuring each hug is counted, documented, and confirmed by the Guinness World Records team.
