Kenyan bank takes customers to China for market orientation

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Recently, over 100 customers from NCBA Bank’s Commercial and SME Banking divisions embarked on a trip to China, organized by the bank to provide a unique opportunity to explore one of the world’s most dynamic business environments.

This trip is part of NCBA’s ongoing commitment to empower its SME and Commercial Enterprises clients by exposing them to global trade connectivity, emerging markets, and various industry opportunities. Since 2016, the bank has organized such market exposure trips.

During the visit, NCBA’s business customers had the chance to source trading equipment and goods while gaining firsthand insights into the latest business trends, technological advancements, and market dynamics that underscore China’s status as a global trade powerhouse.

“We are thrilled to offer our customers this invaluable opportunity to explore new business avenues and establish connections in one of the world’s leading trade hubs. We believe that the growth of our customers’ businesses through exposure to global markets will directly contribute to both the Bank’s growth and the country’s economy,” said Mr. Tirus Mwithiga, NCBA Group Director of Retail Banking.

Participants visited major cities such as Hong Kong, Foshan, Guangzhou, and Shenzhen, where they engaged with industry leaders, explored key business districts, and discovered opportunities in sectors like green energy, manufacturing, technology, and logistics.

“NCBA is committed to playing a pivotal role in supporting the growth of the Kenyan economy. SMEs and Commercial enterprises significantly contribute to this development,” Mwithiga noted.

“To that end, we have created tailor-made financial solutions, experiences, and opportunities for our customers, beyond core banking, to help them scale their businesses,” he added.

The 12-day trip included various business activities, such as participation in major trade events like the Canton Fair, visits to manufacturing facilities to forge strategic partnerships, and experiences of China’s rich culture and tourist attractions.

The bank emphasized its mission to inspire greatness, reiterating its commitment to drive capacity-building initiatives that support Business Banking customers in scaling their businesses.

Aligned with the Bank’s purpose, NCBA invites SMEs aspiring for success to reach out to their Relationship Managers to sign up for the next international market exposure trip.

As added value, the bank says it will provide a range of financial solutions to support its customers’ business growth, including exclusive preferential foreign currency rates for USD, business banking loans, and financing options for imported goods.

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