Kenya and the United States are set to co-host a groundbreaking Creative Economy Conference later this year, bringing together industry leaders, artists and policymakers from both nations.
The event aims to drive innovation and foster talent development in creative sectors like film, music, and digital arts, creating new economic opportunities for creatives.
The initiative follows bilateral discussions between President William Ruto and U.S. officials during his state visit to Atlanta last year.
Cabinet Secretary for Youth Affairs, Creative Economy and Sports, Salim Mvurya, emphasized the government’s commitment to empowering young creatives through economic opportunities and growth.
“We are focused on empowering creatives economically and providing opportunities that inspire growth,” said Mvurya, adding that the conference will offer a platform for Kenyan and American creatives to exchange ideas, build partnerships, and develop sustainable careers.
Mvurya noted that Kenya’s creative economy has become a critical sector for job creation, especially for the youth, as digital content creation, film production, and music continue to thrive.
The conference will feature workshops, panel discussions, and networking sessions with industry experts from both countries.
To ensure a long-term impact, the Kenyan government is fast-tracking policies and legislative frameworks that will enable young creatives to commercialize their talent, access funding and thrive in the global market.
Mvurya reaffirmed that the creative economy is a key pillar of the Bottom-up Economic Transformation Agenda (BETA), with the upcoming conference generating excitement among artists, filmmakers, and musicians eager to showcase their work internationally.
The event is also expected to attract key players from Hollywood, the African film industry, and global streaming platforms.
U.S. Ambassador to Kenya Marc Billard affirmed the United States’ commitment to supporting Kenya’s creative industry, emphasizing collaboration as the key to unlocking opportunities.
“The youth are our future, and creating opportunities that connect talent, skills, and knowledge between Kenya and the U.S. remains a key objective that we will continue to advance,” said Billard.
He also noted that the U.S. has extensive experience in the entertainment industry and digital arts, which Kenyan creatives can leverage to scale their work globally.
With preparations in full swing, stakeholders in the creative industry are optimistic that the event will spark lasting partnerships, increase investment and strengthen policies that ensure fair compensation for creatives, ultimately positioning Kenya as a global hub for creative talent.
