China is seeking to collaborate with Kenya’s tourism sector on sustainable tourism, recognising Kenya as a leader in eco-tourism in Africa.
During the China-Kenya Tourism Dialogue and the “Hello China” Tourism Promotion event at the Maasai Mara Game Reserve, Lu Yingchuan, Vice Minister of China’s Ministry of Culture and Tourism, praised Kenya’s efforts in maintaining its status as the leading tourist destination in Africa.
“Kenya, as one of the pioneers of ecotourism in Africa, has accumulated lots of experience in integrating ecological protection and tourism development,” said Lu
“Tourism exchanges and cooperation between our two countries boast great potential and broad prospects, as both nations have rich tourism resources and distinctive tourism advantages,” he added.
Kenya has solidified its position as a leader in ecotourism, offering a wide variety of activities, wildlife, and conservation initiatives. The country is home to 23 national parks, 28 national reserves, and six marine reserves, supporting a diverse range of wildlife, including lions, elephants, zebras, and over 1,070 bird species. Notably, Kenya has designated 7.5% of its land for wildlife conservation, safeguarding vast areas of wilderness and natural resources.
In a similar vein, the Chinese government has underscored the importance of enhancing cultural and tourism cooperation with African countries. Lu noted that the recent summit adopted the Beijing Action Plan (2025-2027), which highlights culture as a spiritual bond between the African and Chinese peoples, with tourism serving as a bridge that connects civilisations and strengthens friendship.
The vice minister expressed China’s readiness to deepen exchanges and cooperation with Kenya, promoting the development and prosperity of both tourism sectors and elevating the China-Kenya Comprehensive Strategic Cooperative Partnership to new heights.
On his part Tourism Principal Secretary John Ololtuaa reaffirmed the Kenya’s commitment to strengthening ties with China, sharing heritage, exploring potential partnerships, and identifying opportunities within the tourism and cultural sectors.
Ololtuaa acknowledged the role of tourism in building bridges between the two countries, fostering mutual respect, and encouraging the exchange of ideas.
“Over the years, China has become one of Kenya’s key source markets in tourism, a partner in infrastructure development, and an ally in cultural exchange, contributing to the growth of our nations,” Ololtuaa stated.
He expressed gratitude to Chinese partners for their commitment to strengthening ties, noting that in 2023, Chinese visitors to Kenya totalled 52,865, making a significant contribution to the tourism sector.
The Principal Secretary encouraged Kenyans to discover the wonders of China, including its rich historical heritage, iconic landmarks, and the warmth of its people.
“Today’s symposium presents an opportunity for us to share insights, ideas, and aspirations. I urge us all to discuss new ways to promote each other’s tourism, invest in sustainable practices, and enhance cultural exchanges that will enrich both our countries,” Ololtuaa remarked.
