After releasing the audio to the single “Beg for it” Njerae has released the official music video.
The song is the lead single off her 2025 EP, ‘Four Letter Word’ which was released on Valentine’s Day to celebrate the day of love.
Directed by the talented film director Jesse Cassidy, famously known as King Khassidy, the video captures the story behind “Beg For It,”; blending shots, lighting, color, ambience, and the subjects to compliment the messaging in the track.
The director has worked with a number of well-known artists like Buruklyn Boyz and Octopizzo.
King Khassidy was also the director of Njeare’s top-charting single “Aki Sioni (Magik Mix),” which has recently hit the 1M mark on YouTube.
The visuals feature Kenyan pop group H_Art The Band’s member Mordecai Dex.
In the video, Mordecai, who is also a musician and producer, acts as the toxic lover whom Njerae is ready to risk it all for.
His performance creatively carries the story with his actions. He picks Njerae up, drives her to a picnic date, brings food, and holds her hand despite him being a toxic lover (being distant and seeming late to their date).
The following morning he makes her breakfast and creates a space where she can be herself. She returns the favour by helping to take care of his dreadlocks and hanging out with him.
With every scene, the two show love to each other, and it further drives the core message of the song; human beings are forever ready to fight for the people they care so much about.
Njerae says it was important to highlight these acts of love in the video.
“The video is a piece of my heart. Alongside Khassidy, we thought portraying a couple in a relationship exuding raw emotions is important.
“Acts of service, spending time, and a lot more in between. It felt important to show these aspects for me, and to work with a director like Khassidy who I believe would bring out the vision of the music precisely”.
‘Four Letter Word’ is out now debuting at No. 2 on Apple Music Top 200 Kenya with “Beg For It” amassing over 200,000 streams since its release.
