Chinese general merchandise retailer China Square has commenced the year with massive expansion of operations in Kenya’s retail sector.
The retailer, which opened a new outlet in Kisumu City, Western Kenya, towards the end of 2024, has now launched a new store at Two Rivers Mall (TRM) and is set to open another at Greenspan Mall on Monday.
Managing Director Lei Cheng disclosed that the company has invested Ksh 600 million in the TRM branch and plans to invest an additional Ksh 300 million to launch the Greenspan branch.
“We selected Two Rivers Mall because it is one of the largest malls in Kenya and has considerable potential for growth. It’s a great location,” noted Lei Cheng.
The two outlets will be the sixth and seventh for the retailer, which has made it clear its intention to continue investing in Kenya, particularly in regions outside the capital.
Speaking during the launch of the TRM branch, Centum Investments Chief Executive Officer James Mworia welcomed the chain’s expansion in Kenya, describing it as a demonstration of confidence in the East African country’s economy.
“China Square’s commitment to making such a significant investment reflects their faith in the market,” he said.
“It’s about offering customers affordable, quality merchandise in an attractive ambience,” he added.
To promote the new outlets, the retailer is offering customers a 20% discount on all items and select electronics for three consecutive days.
In November last year, the company announced it had invested over Ksh. 500 million to open a new outlet in Kisumu County, aiming to tap into the consumer market in the western region while also providing employment opportunities to Kenyans.
The retail chain, popular for its affordable and diverse range of products, opened its first store at Unicity Mall near Kenyatta University. The new outlets are expected to enhance competition within the retail sector and provide consumers with more options for goods and services.
