Abigail Chams become EQUAL ambassador for December

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Afro-pop songstress Abigail Chams (real name Abigail Chamungwana) is Spotify’s Equal ambassador for the month of December.

This follows a year after her nomination in 2022 for the Emerging Artist award at the Tanzania Music Award.

The prodigiously talented Abigail, or Abby, as she is often referred to, is a multilingual singer who performs in Swahili, French and English. 

She is also a multi-instrumentalist who plays five musical instruments, the violin, piano, guitar, flute and drums.

The “Nani” hitmaker was born into a family with a musical heritage where her grandfather directed an orchestra and her grandmother was a singer in the church choir.

Abigail rose to prominence by sharing covers of popular songs on social media, coming up with original tracks that were a combination of hip-hop melodies, modern pop and traditional instrumentation, and has since gained over 67,000 monthly listeners on Spotify.

In September this year, she released her debut EP 5, which contained six tracks including collaborations with Marioo, Rayvanny, Whozu and Chino Kid. 

“Abigail is a true testament to the boundless talent and creativity that exists on the continent, having made such significant strides musically at such a young age. We are proud to have her join our EQUAL programme, closing off what has been one of the best years for African music,” said Phiona Okumu, Spotify Sub-Saharan Africa Head of Music. 

Looking back at her mercurial career trajectory, Abigail notes it hasn’t all been plain sailing, “as a young woman in the male-dominated world of music, I had to learn to navigate it with a different compass. One that is unfortunately twice as hard to use but has ultimately shown me that no force can stop a woman who knows what she wants and stops at nothing to achieve it.”

The Spotify EQUAL Africa programme seeks to provide female artists with the support and resources to grow their craft and reach worldwide audiences through multiple playlists.

The beneficiaries also receive off-platform guidance and tools to help take their music careers to even greater heights.

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