Kenya Breweries Limited (KBL), has initiated the campaign to rally Kenyans behind the Olympic bound team Kenya.The 2024 Olympic Games are scheduled July 26th to August 11th, 2024.
The “Champions of Cheers” campaign is part of KBL’s support for Team Kenya in this year’s Paris Games, building upon the company’s sponsorship commitment of Ksh. 30 million to the National Olympic Committee of Kenya (NOCK) aimed at ensuring ample preparation and logistical support for Team Kenya.
While announcing the launch of the campaign, Tusker Brand Manager Brigid Wambua said, “We are incredibly proud to support Team Kenya through our Tusker brand. The ‘Champions of Cheers’ campaign is not just about our sponsorship to the team; it’s about rallying the entire nation to stand behind our athletes.”
“Through this campaign, we aim to foster a united support system that will significantly enhance the morale and performance of our athletes, demonstrating that their fellow Kenyans stand with them every step of the way.,” she added.
The “Champions of Cheers” campaign will feature a series of activations designed to engage and unite Kenyans in support of their athletes. A key component of the campaign is the national consumer promotion, which will allow consumers to participate in various activities to show their support for Team Kenya, with exciting prizes to be won.
Kenyans will also be encouraged to share their support messages of encouragement and cheer for Team Kenya through various digital platforms.
Paul Tergat, President of the National Olympic Committee of Kenya (NOCK), commended KBL for its continued support, stating, “This partnership is crucial in our mission to uplift the quality and standards of the sports industry in Kenya. With such backing, we are confident that Team Kenya will perform exceptionally well in Paris. We encourage Kenyans to get involved with Champions of Cheers campaign to show support to our athletes as they compete in the Olympics.”
Kenya aims to field a contingent of between 80 and 90 athletes for the Paris Olympics. Kenya is expected to field athletes in several disciplines including :athletics, fencing, boxing, volleyball and rugby.
Several teams and athletes have already qualified for the Paris 2024 Olympic Games, including Kenya’s national women’s volleyball team,men’s rugby sevens team,Shujaa.
Kenya’s has also fielded a strong men’s marathon team that will be hedlined by reigning Olympic champion Eliud Kipchoge.The team also consists Benson Kipruto, who finished second at the Tokyo 2021, and Alexander Munyao, the reigning London Marathon champion. Timothy Kiplagat, who finished fourth in Tokyo will serve as the alternate.
The women’s marathon team is also a formidable one and will be led by Peres Jepchirchir, the current women’s marathon world record holder. Brigid Kosgei, who has a personal best of 2:14:04, and Hellen Obiri. Sharon Lokedi, who finished fourth at the Tokyo 2021 Games, will serve as the alternate.
Kenya will also be taking part for the first time in the game of Fencing after Alexandra Ndolo qualified for the Olympic Games.
